Performance marketing that judges spend on profit.
Platform ROAS can look healthy while profit shrinks. We measure what your business keeps after product, fulfilment, fees and ads, then decide where more spend makes sense.
Why this becomes a problem at your size
At this stage the costs grow faster than the systems. These are the symptoms we see most often:
- Meta results that flatten as spend rises, with creative fatigue and narrow audiences.
- Google Shopping and Search that overlap, bid against each other or chase branded traffic.
- Reported ROAS that does not match the bank account.
- Agencies that report impressions and clicks instead of contribution after ads.
How we diagnose it first
Before we recommend any change, we measure what is happening and what it costs.
- Account structure review across Meta and Google, including how budget is split.
- Unit economics: contribution margin after COGS, fees, shipping and returns.
- Creative testing history: what worked, what fatigued and why.
- Attribution check between ad platforms, your store and your accounting.
How we build it
The work is done by specialists who own one part each, coordinated by one plan.
- Media buyers for Meta and Google, with separate specialist roles.
- A creative strategist to plan tests against a hypothesis.
- An analyst who reports contribution profit and blended ad efficiency.
- A testing calendar tied to inventory and margin, so growth does not outrun cash.
Who this is for
Ecommerce brands at roughly $500K a year or more, running paid social or search, and ready to judge spend on profit.
Not the right fit: Brands with unit economics that cannot carry paid acquisition, or brands that want guaranteed results from a single campaign.
Questions buyers ask
Do you manage Meta and Google accounts day to day?
Yes, where that is the right model. Some brands need strategy and a tracking fix first, then a lighter retainer.
What is a good ROAS for our store?
There is no universal number. A good ROAS is one that leaves enough contribution after costs. We calculate that for your business.
Why not just add more budget?
Because budget only helps when the constraint is volume. If the constraint is margin, more budget increases losses.
Related services
Start with the diagnosis.
Share your revenue, margin and where growth has stalled. We review each request and tell you honestly whether we can help.