Ecommerce Growth.
The solution depends on the problem. This page describes when ecommerce growth work is worth doing and when it is not.
What problem does this solve?
Growth has stalled and nobody agrees why.
When does a business actually need it?
Revenue is flat or unprofitable and the cause could sit in acquisition, conversion, retention or margin.
What do we investigate?
Channel mix, customer acquisition cost, repeat rate, margins, and where the funnel loses people.
What can we change?
The order of priorities, the channel mix and the offer, so effort goes where it pays.
How do we implement it?
A written diagnosis, a ranked plan, then work delivered by the relevant specialists.
How do we measure it?
Contribution margin, new and repeat revenue, and cost to acquire a customer, against a baseline agreed first.
When might this not be the right solution?
You need a single tactical fix such as a pixel repair. That is a smaller job and we will say so.
A clearer view of the business starts with the right questions.
Share the commercial context. Each request is reviewed before a next step is recommended.