Paid Acquisition.
The solution depends on the problem. This page describes when paid acquisition work is worth doing and when it is not.
What problem does this solve?
Ad spend is rising and returns are not.
When does a business actually need it?
You are scaling spend without knowing whether new customers are profitable.
What do we investigate?
Account structure, tracking accuracy, creative, audience quality, unit economics and attribution.
What can we change?
Budget allocation, structure, creative direction and the metrics you use to judge spend.
How do we implement it?
Tracking is fixed first, then structure and creative, within each platform's policies.
How do we measure it?
Blended and channel-level return on spend, new customer cost and margin after ad cost.
When might this not be the right solution?
Your margins cannot support paid traffic yet. We will say so before you spend more.
A clearer view of the business starts with the right questions.
Share the commercial context. Each request is reviewed before a next step is recommended.