Retention.
The solution depends on the problem. This page describes when retention work is worth doing and when it is not.
What problem does this solve?
Customers buy once and do not return.
When does a business actually need it?
Acquisition costs keep rising while repeat purchase stays low.
What do we investigate?
Repeat rate, time between orders, post-purchase experience, email and SMS flows, and product fit.
What can we change?
Lifecycle messaging, post-purchase experience and loyalty mechanics where they make sense.
How do we implement it?
Segments and flows built from your own order data.
How do we measure it?
Repeat purchase rate, customer lifetime value and revenue from existing customers.
When might this not be the right solution?
The product itself causes the churn. Messaging will not fix that.
A clearer view of the business starts with the right questions.
Share the commercial context. Each request is reviewed before a next step is recommended.