SEO.
The solution depends on the problem. This page describes when seo work is worth doing and when it is not.
What problem does this solve?
The business depends on paid traffic and is invisible in search.
When does a business actually need it?
Customers search for what you sell and competitors capture that demand.
What do we investigate?
Technical health, category and product page structure, content gaps, internal linking and search intent.
What can we change?
Site structure, page content and technical issues that hold rankings back.
How do we implement it?
Fixes in priority order, following search engine guidelines and with no link schemes.
How do we measure it?
Organic non-brand traffic, rankings for commercial terms and organic revenue.
When might this not be the right solution?
The market has little search demand, or the site needs a rebuild before SEO can help.
A clearer view of the business starts with the right questions.
Share the commercial context. Each request is reviewed before a next step is recommended.